What If "Calladita Te Ves Más Bonita" Is Keeping You From Wealth?
Financial Trauma Is Keeping You Small: What I Learned About Money, Vision, and Breaking Free
What is your BIG vision with money?
I froze when Alejandra Rojas asked me this question.
You know, I could tell you about my business goals. I could tell you I want to support small businesses, live where I want, spread my message about design and wellness. I could tell you I want people to understand that when you're surrounded by beauty—real beauty, authentic to who you are—wealth follows naturally.
But my vision WITH money?
I didn't know how to answer.
And that moment? That's exactly where Alejandra—founder of Brown Way to Money and Forbes contributor—says most of us get stuck.
We've Been Conditioned to Think Small
Here's the thing. We talk about manifestation. We make vision boards. We set business goals.
But how many of us have actually sat down and asked: What do I want money to DO for me? How do I want it to SERVE me?
Not "I want to make six figures." Not "I want my business to be successful."
Those are nice words. But to your brain? They mean nothing.
Alejandra works specifically with women of color entrepreneurs—helping them overcome financial trauma and build profitable businesses. And she told me something that hit hard:
"We have been conditioned to imagine only what we can perceive."
So when she asked me about my vision, I started small. Safe. Reachable.
And then she said: "Now 10x that."
The Moment My Brain Shut Down
I closed my eyes. I saw myself speaking to big crowds. Going places. Spreading the word that beauty with intention—design that's adapted to who you are, not imitating someone else—creates real transformation.
That felt good. That felt reachable.
Then Alejandra said: "Now imagine Japan. Imagine Amsterdam. Imagine 2,500 people buying your book every single week, like Marie Kondo. Consistently. Week after week."
And my brain just... stopped.
"That's so far away," I said.
She smiled. "Right. That's the cap we need to remove."
The BROWN Framework: Where Most Financial Education Fails
Alejandra has a framework she calls BROWN (Big vision, Remove trauma, Own your voice, Will the right questions, Normalize success). And the first step—Big Vision—isn't about being positive or motivated.
It's about expanding what you believe is possible. Because if you can't even IMAGINE it, how are you going to build it?
But here's where traditional financial education completely misses the mark.
They tell us: "Just learn the tools. Budget better. Invest smarter. Charge more."
And we try. We really do.
But then we hit a wall. We undercharge. We work for free. We feel guilty when money starts coming in. We tell ourselves we're "not ready" for the big vision yet.
Why?
Alejandra gave me the most powerful analogy:
"If a carpenter grew up watching his mom cry every time the hammer hit the nail... that carpenter might become a carpenter. But FIRST, he has to get over the fear of taking a hammer."
That's us with money.
We're being told to use the financial tools—but nobody's addressing the emotional baggage. The shame. The cultural conditioning. The generational trauma that makes us hide.
Financial Trauma: What It Actually Looks Like
For women of color especially, financial trauma shows up in specific ways:
Shame around asking your prices. You know what you're worth, but when it's time to say the number out loud? You freeze. You lower it. You add "but I'm flexible" at the end.
Guilt when you start earning "too much." Suddenly you're making more than your parents ever did. More than your community expects. And instead of celebrating, you feel... wrong.
Cultural conditioning. "Calladita te ves más bonita." Stay quiet. Be grateful. Don't ask for too much. Don't make noise. These aren't just family sayings—they're money scripts passed down through generations.
Underpricing as a trauma response. We tell ourselves we're "testing the market" or "building proof of concept." But really? We're hiding. We're avoiding rejection. We're staying comfortable.
And Alejandra said something that I think every entrepreneur needs to hear:
"Proof of concept of a $47 offer is proof of concept of a $47 offer. It's NOT proof of concept of your big vision."
Ouch. But true.
Removing the Trauma Before Learning the Tools
This is the R in BROWN—Remove the trauma.
Alejandra uses something called Rapid Resolution Therapy (RRT) to help people understand where their mind created the "blip"—that moment when your brain decided "I should only charge low prices because if I charge more, people will reject me."
Once you find that blip? You can change it.
Because here's what I'm learning: You can know ALL the financial tools. You can understand investing, budgeting, pricing strategies. But if you haven't healed your relationship with money first? Those tools won't work.
It's like having a beautiful home with all the right furniture—but you still don't feel like you belong there.
The space can't support you if the foundation isn't right.
Own Your Voice = Grow Your Income
The third step of the BROWN Framework is Own Your Voice.
And this is where it connects to everything I do with Space Whispering.
Your voice IS your business. Your message IS what attracts people. The more people hear your message, the bigger your income streams get.
But if you're doubting your voice every day—"Maybe this isn't right. Maybe I should change my message. Maybe I'm too much"—you're doubting your big vision.
Alejandra said it perfectly: "I don't care if I look pretty or not. I care that I'm making the movement I want to create. For that, you're gonna hear my message."
That's the energy we need.
Not "I hope people like this." Not "Maybe if I make it softer, it'll be more acceptable."
But: This is my message. This is what I stand for. If you resonate, come work with me.
Alejandra’s BIG Vision
You know what keeps Alejandra going?
She has a team of one person. She's a mom. She pitches podcasts, writes for Forbes, shows up on LinkedIn, builds courses, creates workshops, writes a newsletter for her upcoming book.
It's exhausting. It would be easier to stay in bed. To take a day off. To not send those pitches.
But she told me:
"I refuse to leave this earth knowing that I had a different perspective with something that has been so painful for our culture and for women of color. I refuse to see my daughter have to struggle with it."
In the most selfish way, she's doing it for her daughter.
But also? For YOUR daughter. For our community. For the future we're building together.
She said: "Who's gonna fight this hard to be on the stages if I don't do it? Nobody gives more than I do. The thing I can control is that nobody fights harder for my vision than myself."
That hit me. Because that's the truth, right?
Nobody's gonna care about your vision as much as you do. Nobody's gonna fight for it the way you will.
What This Means for Your Space (and Your Life)
Here's where this all connects to what I do with Space Whispering.
Your space is a reflection of you. If your space is cluttered and messy, your mind is cluttered and messy. If your space doesn't feel like home, you don't feel at home in yourself.
The same is true with money.
Money intensifies who you are.
If you're passionate about supporting small businesses, quality work, conscious living—money lets you DO that. It's an expression of who you are.
But if you don't have the money? That part of you gets dimmed down.
So healing your relationship with money isn't just about wealth. It's about letting yourself be FULLY you.
It's about creating a life—and a space—where you can feel so free.
Start Here: Ask Yourself the Question
If you take one thing from this post, let it be this:
What is your vision with money?
Not what you think you should say. Not the safe answer.
The real one.
How do you want money to serve you? What do you want it to DO in your life?
Write it down. Then 10x it. Make it so big it feels uncomfortable. That's where the growth starts.
Because until you can see it, you can't build it.
Connect with Alejandra Rojas
Alejandra is doing incredible work helping women of color heal their relationship with money and build profitable businesses.
Find her here:
Podcast: Brown Way to Money Podcast
Website: brownwaytomoney.com
LinkedIn: Alejandra Rojas
Newsletter: Subscribe to follow her book journey!
Listen to our full conversation on The Space Whispering Podcast: bio.site/spacewhispering
Ready to Create a Space That Supports Your Big Vision?
Your environment either supports your dreams or blocks them. Let's make sure yours is working FOR you, not against you.
Book a free discovery call: rhayni.co
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Keywords: financial trauma, women of color entrepreneurs, money mindset, business growth, healing relationship with money, BROWN framework, underpricing, financial education, Latina entrepreneurs, generational wealth
